Identity concepts
Explore a focused set of visual directions.
Start with a question ↗Visual identity design that connects a distinctive idea with a practical system. Shape the mark, typography, color and applications as parts of the same visual language.
Explore a focused set of visual directions.
Start with a question ↗Connect type, color and graphic behavior.
Start with a question ↗Make the system understandable in use.
Start with a question ↗A logo is one expression of an identity. Test the surrounding system in the places where it will actually appear before judging the mark in isolation.
Continue with the practical guide ↗Write with a little context about visual identity design and the question you would like to explore.
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